Six months without a cookie, for a cause
- October 3, 2014 |
- LORI SHARN BRYANT
American Academy of Dermatology CEO goes on diet to raise money for PAC, charity Weiss Four months down but with two still to go, Elaine Weiss is thinking this has to be one of her more creative—and stupid—ideas. The CEO of the American Academy of Dermatology aims to lose 20 pounds as part of a very public fundraising and awareness campaign. For each pound lost, supporters will contribute money to the group's PAC or to its charitable programs. "I'm hungry," Weiss volunteered. "It would have been so much easier to do the ALS Ice Bucket Challenge. Thirty seconds and I would have been done." Mutual support comes from two AAD leaders also participating in the "My Loss,… Read More